Wireless and Broadband

United Virtualities to Distribute Ad Unit That Records PC-Originated VoIP Calls

HotRecorder Can Be Used with SKYPE, AIM, YAHOO! Messenger, NET2PHONE and Others

NEW YORK (March 28, 2005) United Virtualities, the leading innovator of creative marketing and technology solutions for the digital marketplace, today announced it will start commercializing HotRecorder an online advertising unit that doubles as a recorder of SKYPE and other PC-originated VoIP conversations. It will launch - displaying an advertiser message - whenever users access any of the fast-growing VoIP programs that enable phone calls over the Internet.
HotRecorder can be used in conjunction with SKYPE, AIM, Firefly, Yahoo! Messenger and Net2Phone among others that carry PC-originated VoIP. VoIP's popularity has exploded. For example, SKYPE, which provides free over the Internet phone calls, currently has about 74 million registered users and daily more than 130,000 users are signing up for SKYPE.

HotRecorder, once downloaded, will launch every time users access their VoIP programs. Within a dialogue window users will see an ad message and have access to tools to record, store, search, send via email or play back their conversations and conference calls. The unit also features Emotisounds that enable users of HotRecorder to add humorous sounds to their conversations. It also includes VoiceMail for Skype.

"We are rapidly moving into an era of consumer control over when and how they see commercial messages," says Mookie Tenembaum, founder and CEO of United Virtualities. "HotRecorder rewards the user's time spent exposed to the ad message with helpful tools they might not otherwise have. This product has countless uses from sending voice recordings to keeping accurate records of conversations and conferences and could be especially useful for corporate customer support training purposes as well as helping to comply with the Sarbanes-Oxley Act. It's like being able to produce an audio presentation on the fly."

There will be no cost to users to download an advertising-supported version of HotRecorder. A premium paid version of the recorder without ad messages will also be made available for a small fee. The next version of HotRecorder could be used separately from VoIP to record any kind of audio files.

The product can be downloaded at www.hotrecorder.com. There is already buzz about it at http://www.skypejournal.com/blog/archives/2005/03/hotrecorder_rec.php.

United Virtualities (www.unitedvirtualities.com) is the leading provider of innovative, advanced online advertising technology to marketers, their ad agencies and to web publishers. It offers a variety of rich media formats that are user-friendly and require no downloads to launch and play. More than 100 organizations around the world use United Virtualities' rich-media platform, designed to enable them to leverage dynamic, vibrant Web creative in the most distinctive ways imaginable

United Virtualities is best known as the originator of the now ubiquitous Shoshkele out-of-banner ad, one of the most successful rich-media formats in the industry. UV continues to heavily re-invest in R&D to create and rapidly deploy new online marketing solutions that anticipate and exceed clients requirements. The company devotes 20% of its entire workforce to Quality Assurance in the process of providing the best customer service in the online advertising industry.

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