Wireless and Broadband

Research and Markets: The Business Case for Broadband Entertainment

Broadband Entertainment Analysed

DUBLIN, Ireland--(BUSINESS WIRE)--Aug. 4, 2004-- Research and Markets (http://www.researchandmarkets.com) has announced the addition of The Business Case for Broadband Entertainment to their offering.
The Business Case for Broadband Entertainment is a follow-up to the acclaimed report: Delivering the Broadband Home. New fixed and mobile services and devices: forecasts 2003-2008, which examined the potential revenues from a range of various possible services offered over broadband. This new report looks in more detail at the entertainment business and the role of broadband network operators within it. There are already some successful businesses in this market, such as FastWeb in Italy, and many other operators are now launching as the technology becomes affordable and the business becomes better understood by the owners.

The report examines in depth the issues involved in making a business case for delivering entertainment services over broadband networks in Western Europe and discusses the strategic importance of such offers to telecom operators. The main focus of the report is delivering TV and related services such as video on demand (VOD); it provides an introduction to the issues involved in acquiring such and examines whether it is worthwhile for a telecom operator to become a aggregator and the difficulties involved in differentiating such a service from other pay-TV offers. The report also looks at the evolving market for online music download services, and the prospects for generating revenue from online games. The report includes forecasts of the overall market size and compares sample business cases for:

-- a pay-TV plus VOD and broadband offer over unbundled loops

-- a pure broadband offer over unbundled loops

-- a VOD on satellite business using storage on the customer premises.

The Business Case for Broadband Entertainment answers the following key questions:

-- Which countries offer a real opportunity for entertainment over broadband?

-- How does the market for TV work?

-- Should a network operator attempt a aggregation business?

-- Will music be a major opportunity for broadband network operators?

-- How can a broadband provider make money from games?

-- Do you need a fibre network to make a successful triple-play business?

-- Is it really worth the extra risk to launch a triple-play business on DSL?

-- Are new entrants or incumbents best placed to launch TV on BB?

Who should read this report?

-- Incumbent telecom operators, who need to understand whether and how to enter an entertainment on broadband business

-- Cable operators, who need to understand how their competitive landscape is developing

-- New entrant broadband operators, who need to understand how entertainment fits into their business model

-- Broadband equipment vendors, who need to understand the services their customers will wish to offer over their equipment

-- Broadcasters and TV companies, who need to understand how the new transmission media will alter the pay TV business

Report Contents:

0 Summary

1 Entertainment over broadband is becoming a commercial reality

2 TV pricing is established and leaves small margins for the broadband operator

3 The business case for entertainment is more strategic than financial

4 The future role of telecom operators in entertainment

Actions

For more information visit http://www.researchandmarkets.com/reports/c3495

Contacts


Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

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